Web Design, Internet Marketing, E-commerce, SEO Blog | Las Vegas, NV

Over the past year, as my clients become more aware of the web and how it all works, I’ve received several questions about PPC (Pay-per-click) campaigns. Most of my clients wonder if PPC works, what types of costs they can anticipate, and if they should even dip their toe into the water so to speak.

First, let me clarify that SEO (Search Engine Optimization) is a process that web developers and marketers do to get your website listed higher in natural search results (or non-paid search engine rankings). SEO is the first place I start with all of my clients. This gives me the information I need from the client’s standpoint as to what keywords and phrases are the most valuable to them. Then, once I get the SEO set for the initial launch of their website, I recommend they try PPC campaigns to hedge the traffic to their website while the natural SEO is taking place.

PPC Campaigns are a great way to market your website right away, as soon as you launch it. It gives you an immediate traffic boost, and hopefully, an immediate return on your investment. PPC campaigns are a valuable source of data that help to complement your marketing analysis as to what keywords and phrases people are typing in when they go to your website. Think of PPC campaigns as advertisements, because that’s exactly what they are. But, the beauty of PPC, is the amount of control you have and how well you can analyze your conversions.

If you are interested in advertising your website with a PPC campaign, my first recommendation is Google Adwords. Adwords is always the first place I suggest, since Google has held the majority search share and continues to grow each month. Google Adwords has a great help menu, if you decide to do it yourself…or you can hire a professional to manage your account. Here are just some of the features on Google Adwords:

• You can choose your geographic location (so if you only want to advertise locally,) you can.

• You can pick your days and times you want your ads to show.

• You can choose to place your ad on the Google Search Network and/or the Content Network.

• You enter the budget you can afford and the system will work its best to stay within it.

• You can track your conversions (i.e. Registrations, Email Subscriptions, Sales, etc.) with their conversion tools so you can really analyze your ROI.

If you’ve been anxious about taking the plunge with a PPC campaign, let us help you. For more information on PPC and other internet marketing opportunities, contact us and we will be glad to help.