Domain Alias or 301 Redirect?
Wednesday, May 7th, 2008Can I have more than one domain name for my website?
Most of my customers don’t realize that you CAN have multiple domain names pointing to one primary domain name. For example: If you own www.yourdomain.com as your primary website that houses all of your content, you could also own www.yourdomain-lasvegas.com as another domain name that points back to your main website. So, owning several domain names is never a bad thing. The most important thing to keep in mind though, is how you redirect the user to the primary domain. That is the key to search engine friendliness.
Domain Alias or a 301 Redirect?
In your hosting control panel, there is a place for you to set up a domain alias. NEVER USE A DOMAIN ALIAS. This is considered spamming the search engines because the domain name DUPLICATES the content on your primary domain and in turn, masks the domain name under the secondary domain. This is a very bad thing to do and you will get dropped in rankings very quickly by Google, Yahoo and other search engines. They feel you are trying to trick the engine when you use a domain alias. Why? Because what they see when they crawl an aliased domain is a website domain that has exactly the same content as the primary domain. So, if you have say…10 domain names all aliased to one domain name…the search engine sees 11 websites all with the same content. Hence, they think you are spamming them with duplicate content to trick the engine into giving you higher rankings.
So…what to do when you have multiple domain names?
Use a 301 Redirect. A 301 redirect tells the search engines that you have moved this domain permanently to a new domain name that you will specify. 301 redirects are search engine friendly redirects. Never use a 302 Redirect. 302 redirects are temporary redirects and are normally used by spammers.
So how do I set up a 301 redirect?
Considering, the domain name you are redirecting has never been hosted on any web server, buy a cheap hosting plan at netmouser.net domains and hosting (or any other hosting provider of your choice) for the domain you want to redirect. Then, you will need to upload a file called a .htaccess into the root of the html folder. This file will ‘direct’ the search engine crawler that you have permanently moved the domain name to a specific domain name.
How to create and setup a .htaccess file:
1. Check your current website ftp to make sure you don’t already have a .htaccess file already. (If you do not know how to do this, check your ftp program for instructions. I know in WS_FTP Pro, you can type -la into your file mask textbox and this will display if a .htaccess file exists.) If file exists, open it and go to #3 below. If not, go to #2 below.
2. Open Notepad or other text editor.
3. Copy and Paste this line into the Notepad file: (change the yourdomain.com to the your primary domain.)
redirect 301 / http://www.yourdomain.com/
4. Now save the file a .htaccess - make sure Notepad doesn’t add a .txt extension at the end.
5. Upload the .htaccess file to your website html root folder.
Now, anytime that domain is typed in by a website visitor it will permanently forward to your primary website. This is now considered a search engine friendly redirect.