Optimizing your online store for SEO
Thursday, July 24th, 2008With each new client who orders a shopping cart, I get asked the same question. How do I make my store more search engine friendly so I get ranked in Google, Yahoo & MSN?
There are a few different things I recommend that will help make your site more search friendly:
1. Think about how you name your categories and your products. These category and product titles are very important because you can add valuable search information so the search engines can understand your products and services better, which in return, should work in your favor and add more relevancy to your listing in their search engine.
2. Be Descriptive. In your product descriptions, tell the customer exactly what your product is. Be as descriptive and as enticing as possible. Not only will you be adding more pizzazz to your products and possibly inciting a sale from a customer, you are also adding valuable content for the search engines to read and possibly use when indexing your site in their search engine.
3. Don’t abbreviate. I don’t know how many times I’ve seen companies place funky abbreviations in their store because that is how they refer to it in their POS systems. Remember, on the web, you have more room to describe your product than you do in your POS system descriptions and titles. Instead of putting: B 24IN C-ON Tan. Say exactly what your product is: Black 24 inch Carry-on with Tan Lining. This is much more descriptive and much more valuable to the customer browsing your store and the search engine crawling it.
There are other ways you can optimize your store, but if you can stick to those three tips above, you will be way ahead of the game, and hopefully…your competition.